贸易推广管理软件

授权促销策划者调整灵活的模型和计算,以满足您不断变化的需求。


ICM人物图标

With Anaplan, you can optimize trade promotion management by collaboratively planning at aggregate and detailed levels, and easily add promotions, campaigns, and products without delay. Empower promotion planners to adjust flexible models and calculations to match your evolving needs.

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使用anplan,您可以通过协同规划总体和详细级别来优化贸易促销管理,并轻松添加促销,活动和产品,而不会延迟。授权促销策划者调整灵活的模型和计算,以满足您不断变化的需求。



Why Anaplan Trade Promotion Management software?\r\n

 

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万博manbext客户端注册为什么使用anplan贸易促进管理软件?

Create an optimal promotion plan\r\n

Accurately align trade promotion planning spending with distributor and end customer demand signals across all product, geography, and time periods.

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制定一个最佳的促销计划

准确地将贸易促销计划支出与经销商和终端客户在所有产品、地理位置和时间段的需求信号相一致。


Break away from email-based data sharing\r\n

With zero-latency dashboards, your company can share procurement data across internal and external partners and suppliers to improve visibility to cost savings opportunities and accelerate planning decisions.

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摆脱基于电子邮件的数据共享

使用零延迟仪表板,您的公司可以在内部和外部合作伙伴和供应商之间共享采购数据,以提高对成本节约机会的可见性,并加快规划决策。


平台的例子

平台的例子
Track and identify ineffective promotions\r\n

Increase trade promotion planning margins while you allocate promotions spending effectively across the enterprise by tracking promotions spending and promotion ROI across historical and actual data.

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跟踪和识别无效的晋升

通过跟踪促销支出和历史和实际数据中的促销ROI,在整个企业中有效地分配促销支出,从而增加贸易促销计划的利润。


Analyze promotions with data visualization\r\n

Generate zero-latency reports and dashboards on all demand plans, \r\nforecast KPIs, and actuals. Enable highly interactive reporting and \r\nanalysis on promotion data.

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使用数据可视化分析促销活动

生成所有需求计划、预测kpi和实际情况的零延迟报告和指示板。对促销数据进行高度互动的报告和分析。

Empower master data maintenance\r\n

Enable end users to easily create and modify any master data in real time for new products, customers, and promotions.

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授权主数据维护

使最终用户能够轻松地为新产品、客户和促销活动实时创建和修改任何主数据。


Key challenges and how Anaplan solves them\r\n

 

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主要挑战以及anplan如何解决它们

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共同的挑战

贸易促进支出无效导致投资回报率有限

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Anaplan功能

提供对有效的贸易促销支出的见解,允许组织增加促销的数量,从而产生积极的投资回报率

贸易促进增长乏力

将贸易支出与推动整体收入的促销活动结合起来,同时减少贸易支出