资产管理:在费用压力的背景下推动盈利增长议程

Henri Wajsblat, Anaplan’s Head of Financial Services Solutions, interviewed Accenture Managing Director Julien Ciroux about profitability challenges in the asset management industry, what asset managers should expect from technology, and the benefits of the Anaplan platform. \t\t

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1) In a context of increasing regulations and fee pressures emphasized by the rise of digital competitors, how can asset management firms sustain profitable growth?

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Recently, competition and regulation intensified in the asset management industry, which lowered the management fees that remain the principal resources. We have also seen the rise of passive products gaining market share over traditional active asset managers and signs of next-to-come market decline. In this environment, managing cost and optimizing production becomes key, in addition to focusing on highly profitable products.

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Improving profitability requires deep-capacity analysis of the profit and loss (P&L) and cost centers to identify areas with the highest profit margins and assess the success of cost reduction and digitalization programs. Gaining margin will also allow firms to re-direct benefits for investing in future sources of growth and automatizing production.

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The bold movement of process digitalization in the industry makes these types of analyses possible while reducing the time spent on low added-value tasks. However, process digitalization efficiency will require the involvement of the full IT environment. For instance, a homogeneous cloud architecture strategy leads to an end-to-end process acceleration.

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2) What key functionalities should asset management firms expect from technology to meet their profitability objectives?

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To remain competitive, asset managers must absorb significant changes in record time and with minimal effort. Regulatory requirements, for example, represent a change in which complexity and variety have increased in the past two years. Business reshaping and rebranding is also a common initiative for staying ahead of the game, but it causes significant structural impacts. Acquisition strategies are very widespread across the industry and stimulated by the exponential development of the fintechs.

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Agile and scalable technologies, available at all levels of the organization, are required to support all of these structural changes.

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Today, agility is required to make decisions much faster and with more accuracy than ever before to compete with the new entrants. Those decisions leverage the modeling of large amounts of data to access accurate customer knowledge and exploit signals from historical and forward-looking data. New technologies offer the capacity to manage volume and granularity, project history in the future, predict market behavior, and simulate any type of change in the organization. All of those functionalities contribute to better client understanding and significant risk reduction.

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3) Accenture recently released an “Asset under Management Controlling” app on the Anaplan App Hub. Could you explain the challenges solved by this application and how the app can help asset managers improve profitability?

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I would use two words to describe the impact of Anaplan in the asset management industry: efficiency and granularity. Over the years, most asset managers and asset distributors have developed complex IT architectures based on a combination of SQL servers, Access databases, and spreadsheet-based systems linked together with Visual Basic language. These tools were costly and lengthy to implement and required expert technical resources to operate and maintain them. Ultimately, these IT frameworks can be seen as a risk for the business, which is fully dependent on technology experts to operate complex models for them.

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With new tools such as Anaplan, there is a new way to operate these complex asset management models that makes the business more confident, too. The simplicity of use of Anaplan reduces the gap between what the business wants and what the standard functionality of the system can do. Anaplan transfers the ownership of the models from IT to Finance, without compromising the granularity of the data and the calculations that drive the complexity of the models. Also, the implementation of the business requirements in Anaplan is quite fast, allowing the business to quickly measure the results.

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While Anaplan addresses the granularity and multi-dimensionality of the calculation requirements at any level of the organization, the solution also provides business analysis, projection, planning, and reporting capabilities.

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Asset management controllers have often been restricted on the granularity and the variety of their analysis due to technical limitations of incumbent systems. With Anaplan, these limitations go away because the solution provides, in real time, controllers with all calculations and allocations across a multitude of dimensions, freeing up time for deeper business analyses.

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For more information on Accenture’s Asset Under Management app, and to learn how Accenture helps asset managers improve performance management, check out the app in the Anaplan App Hub and join the Anaplan Financial Services Summit in Paris on March 28.

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\n Join us in Paris on March 28 for the Anaplan Financial Services Summit! \n

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anplan金融服务解决方案主管Henri Wajsblat采访了埃森哲董事总经理Julien Ciroux，内容涉及资产管理行业面临的盈利挑战、资产管理公司对技术的期望以及anplan平台的优势。

1)在数字竞争对手崛起所强调的监管和费用压力日益增加的背景下，资产管理公司如何保持盈利增长?

最近，资产管理行业的竞争和监管加剧，降低了作为主要资源的管理费。我们还看到被动型产品的崛起，其市场份额超过了传统的主动型资产管理公司，而且有迹象表明，接下来的市场将出现下滑。在这种环境下，除了专注于高利润产品外，管理成本和优化生产成为关键。

提高盈利能力需要对盈亏(P&L)和成本中心进行深入的能力分析，以确定利润率最高的领域，并评估成本削减和数字化计划的成功。获得利润还将使企业能够将利润重新定向，投资于未来的增长来源和自动化生产。

行业中过程数字化的大胆发展使得这些类型的分析成为可能，同时减少了在低附加值任务上花费的时间。然而，流程数字化效率将需要整个IT环境的参与。例如，同构云架构策略可以实现端到端流程加速。

2)资产管理公司应该期望从技术中获得哪些关键功能来实现其盈利目标?

为了保持竞争力，资产管理公司必须在创纪录的时间内以最小的努力吸收重大变化。例如，监管要求代表了一种变化，在过去两年中复杂性和多样性都有所增加。业务重塑和品牌重塑也是保持领先地位的常见举措，但它会造成重大的结构性影响。收购策略在整个行业非常普遍，并受到金融科技指数级发展的刺激。

敏捷和可伸缩的技术，在组织的所有层次都可用，是支持所有这些结构变化所必需的。

今天，敏捷性需要比以往更快、更准确地做出决策，以与新进入者竞争。这些决策利用对大量数据的建模来访问准确的客户知识，并利用来自历史和前瞻性数据的信号。新技术提供了管理数量和粒度、未来的项目历史、预测市场行为和模拟组织中任何类型的变化的能力。所有这些功能都有助于更好地理解客户并显著降低风险。

3)埃森哲最近在anplan app Hub上发布了一款名为“Asset under Management controls”的应用。你能解释一下这个应用程序解决的挑战，以及这个应用程序如何帮助资产管理公司提高盈利能力吗?

我想用两个词来形容Anaplan对资产管理行业的影响:效率和粒度。多年来，大多数资产管理公司和资产分销商已经开发了基于SQL服务器、Access数据库和基于电子表格的系统与Visual Basic语言链接在一起的组合的复杂IT体系结构。这些工具的实现既昂贵又耗时，并且需要专业的技术资源来操作和维护它们。最终，这些IT框架可以被视为业务的风险，因为业务完全依赖于技术专家为其操作复杂的模型。

有了新的工具，比如Anaplan在美国，有一种新的方式来操作这些复杂的资产管理模型，也让企业更有信心。使用Anaplan的简单性减少了业务需求与系统标准功能之间的差距。anplan将模型的所有权从IT转移到财务，而不影响数据的粒度和驱动模型复杂性的计算。此外，在anplan中实现业务需求非常快，允许业务人员快速度量结果。

虽然anplan在组织的任何级别处理计算需求的粒度和多维度，但该解决方案还提供业务分析、投影、计划和报告功能。

由于现有系统的技术限制，资产管理控制器通常在粒度和分析的多样性上受到限制。有了anplan，这些限制就消失了，因为该解决方案实时地为控制器提供了跨多个维度的所有计算和分配，从而为更深入的业务分析腾出了时间。

有关埃森哲资产管理应用程序的更多信息，以及埃森哲如何帮助资产管理公司改善绩效管理，请查看应用程序在anplan App Hub中加入anplan金融服务峰会将于3月28日在巴黎举行．

3月28日，我们将在巴黎举办anplan金融服务峰会!

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