Plan and optimize marketing spend to create higher ROI from marketing plans.
Define and track campaigns and budgets with instant visibility into predicted revenue generation based on historical marketing performance metrics, such as funnel conversion rates, deal size, and resources.
Information
Business Function
Marketing
Industry
All Industries
App Last Updated
March 30th, 2016
Size
124 MB
App stats
Modules
114
Roles
3
Formulas
395
Reports
22
Complexity
Advanced
Why Anaplan for Marketing Resource Management?
- Centralize budget management and spend tracking
- Optimize plans, resources, and budget
- Forecast marketing revenue generation
- Control to instantly redeploy budget to high-growth activities
Gain control of your budget process by enabling top-down planning, and track bottom-up spend and forecast to understand your budget position in real time and easily reconcile with Finance.
Utilizing Anaplan’s marketing planning software, you can optimize the plan across key drivers to ensure maximum impact for your spend.
Build your marketing plans with focus on revenue generation by embedding historical sales data to see immediate revenue forecasts, ensuring delivery of fast and accurate revenue expectations to align to corporate objectives.
Embedded transfer and approval processes make it simple to deploy your budget and resources to higher-yield activities while ensuring key strategic goals are achieved.
Gain control of your budget process by enabling top-down planning, and track bottom-up spend and forecast to understand your budget position in real time and easily reconcile with Finance.Utilizing Anaplan’s marketing planning software, you can optimize the plan across key drivers to ensure maximum impact for your spend.
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