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在一个不移动的世界里,移动体验意味着什么

安娜•米勒

产品营销经理

当人们不去任何地方的时候,“在旅途中计划”会发生什么?在这篇博客中,我们来看看移动规划的路径,移动趋势和技术在过去一年中是如何变化的,以及它的未来走向。

In a fast-paced, mobile-first world, checking business performance whenever, wherever is a common expectation—if not requirement—for busy business leaders. But what happens when the world screeches to a halt with a global pandemic? Namely, what happens to “planning on the go” when people aren’t actually going anywhere?

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This question comes up in customer conversations a lot and the answer, it turns out, might just surprise you. Let’s take a look at the path to mobile planning, how mobile trends and technology changed over the past year, and where its future is headed.

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The path to mobile planning

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Paved by innovation, disruption, and consumer demand, the path to mobile is one part of a pressing need for better planning capabilities. Gaps left by cobbling together spreadsheets, point systems, and legacy tools leave room for flexible cloud technology that eliminates the swirls of uncertainty surrounding decision-making.

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Mobile planning is an extension of connected, conversational, and collaborative planning. It’s one of many tools business leaders have to treat enterprise planning like a team sport. We’ve previously explored parallels between enterprise planning and weak-link sports such as American soccer. Like soccer, planning requires participation from and between everyone across the enterprise—or team, so to speak.

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To be agile and effective, planning has to weave together people, plans, and data. In other words, effective planning doesn’t run on disconnected execution strategies. Greater participation in planning also triggers demand for more flexible technologies—and multi-device capabilities land on the list of must-have features.

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It’s easy to see that the well of mobile planning runs deep and wide. Not only does it offer planners immediate access to data, but it gives them more ways to contribute on the go and in real time. More importantly, it lets them update plans during the moments most convenient for them.

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Planning on the go takes on a new meaning

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The pandemic forced leaders and teams to shift from planning in offices and on the go to planning remotely at home. Despite being stuck at home with readily available laptops and home offices, recent trends reveal that mobile usage continued to grow—a lot. By the end of last year, people had downloaded 218 billion apps, consumer spending in app stores reached $143 billion, and the average American checked their phone every 12 minutes.

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Mobile planning apps were no exception to these trends. Since last year, Anaplan mobile app usage has increased 141% and more Anaplan customers have stayed connected within the planning process than ever before.

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One reason why more people are relying on mobile planning apps is convenience. For a lot of folks, “on the go” no longer means a morning commute into the city or a late-evening check-in after dinner. Planning on the go has become check-ins in between their kids’ Zoom classes, quick catch ups during nap times, and spontaneous conversations with coworkers throughout the very non-traditional workday.

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Staying connected in moments of need

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In times of overwhelming responsibilities, mobile apps give people more ways to balance their professional priorities with their personal lives. Mobile apps alert people to moments of need and help them stay connected when it matters most. In enterprise planning solutions, multi-device features such as tagging, commenting, and push notifications let people know right when a priority action item is waiting for them.

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For example, a corporate finance analyst can comment on a specific KPI, tag in an HR colleague who needs visibility, and trigger an action for their manager—sending them both a mobile notification that takes them exactly where their attention is needed in the mobile app. Capabilities like barcode scanners also make it simple and easy for planners to enter numerical data from their phone quickly.
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Integrations between different mobile apps give users even more ways to collaborate. Collaboration tools like the Slack app make it easy to communicate with coworkers, which can be another way to plan effectively across cross-functional teams. The Anaplan Slackbot, for example, lets planners receive notifications and pages from coworkers directly over Slack messages instead of parsing through multiple emails.
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What the future of mobile planning looks like

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What will the future of planning look like as people slowly return to the office? In many ways, we can expect these trends to continue. Business leaders and planners still need fast access to performance metrics in between meetings, after hours, and on weekends. People will rely on notifications for timely action items and decisions. Quick, accessible, and well-designed mobile dashboards remain must-haves for busy executives.

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The future of mobile planning expands on these trends with even more intuitive, user-friendly capabilities. Think: automated, conversational collaboration features; visually impactful dashboards and clearly defined KPIs; and user-friendly, customizable widgets that refresh with real-time planning data and performance metrics.

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As we continue to tiptoe back into our beloved communities and offices, we’ll soon have a better understanding of what “normal” looks like in the years ahead. One thing, however, is certain: the ways in which we collaborate with one another have been tested and they’ve come out stronger than ever…with just a little “push” from mobile apps.

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在一个快节奏、移动优先的世界里,无论何时何地,对忙碌的商业领袖来说,检查业务表现是一种普遍的期望——如果不是要求的话。但是,当世界因全球大流行而戛然而止时,会发生什么呢?也就是说,当人们实际上没有去任何地方时,“在旅途中计划”会发生什么?

这个问题在客户对话中经常出现,答案可能会让你大吃一惊。让我们来看看移动规划的路径,移动趋势和技术在过去一年中是如何变化的,以及它的未来走向。

移动规划之路

由创新、颠覆和消费者需求铺就的移动之路,是对更好的规划能力的迫切需求的一部分。将电子表格、积分系统和传统工具拼凑在一起所留下的空白,为灵活的云技术留下了空间,从而消除了围绕决策的不确定性。

移动规划是连接、对话和协作规划的延伸。它是商业领袖将企业规划视为团队运动的众多工具之一。我们之前探讨过企业规划与弱环节体育的相似之处比如美式足球。就像足球一样,计划需要企业或团队中每个人的参与。

为了敏捷和有效,计划必须将人员、计划和数据编织在一起。换句话说,有效的计划不是在不连贯的执行策略上运行的。更多地参与规划也引发了对更灵活技术的需求——多设备功能被列入了必备功能清单。

很容易看出,移动规划的深度和广度。它不仅为规划者提供了即时访问数据的机会,而且还为他们提供了更多的方式,让他们随时随地做出贡献。更重要的是,它可以让他们在最方便的时候更新计划。

在旅途中做计划有了新的含义

疫情迫使领导人和团队从在办公室和旅途中制定计划转向在家远程制定计划。尽管人们被笔记本电脑和家庭办公室困在家里,但最近的趋势显示,移动设备的使用仍在大幅增长。到去年年底,人们已经应用下载量达到2180亿次,消费者在应用商店的支出达到1430亿美元,和美国人平均每12分钟看一次手机

手机规划应用也不例外。自去年以来,anplan的手机应用使用量增长了141%,而且与以往相比,更多的anplan用户在计划过程中保持联系。

越来越多的人依赖手机规划应用程序的一个原因是方便。对很多人来说,“忙碌”不再意味着早上通勤到城市,也不再意味着晚餐后很晚才登记入住。在旅途中做计划已经变成了在孩子的Zoom课程之间签到,在午睡时间快速赶上,以及在非常非传统的工作日里与同事自发地交谈。

在需要的时候保持联系

在工作繁重的时候,手机应用给人们提供了更多平衡工作和个人生活的方法。移动应用程序提醒人们需要帮助的时刻,并帮助他们在最重要的时候保持联系。在企业规划解决方案中,多设备特性如标记、评论和推送通知让人们知道什么时候有一个优先的行动项目在等着他们。

例如,公司财务分析师可以对特定的KPI进行评论,标记需要可见性的人力资源同事,并触发经理的操作-向他们发送移动通知,将他们的注意力准确地转移到移动应用程序中需要注意的地方。条形码扫描仪等功能也使计划人员可以简单方便地从手机中快速输入数字数据。

不同移动应用程序之间的集成给用户带来了平衡更多合作方式。像Slack应用程序这样的协作工具可以很容易地与同事沟通,这是跨职能团队有效规划的另一种方式。例如,anplan Slackbot可以让计划者直接通过Slack消息接收来自同事的通知和页面,而不是通过多封电子邮件进行解析。

移动规划的未来是什么样子

随着人们慢慢回到办公室,未来的规划会是什么样子?在许多方面,我们可以预期这些趋势将继续下去。业务领导和计划人员仍然需要在会议间隙、下班后和周末快速访问绩效指标。人们将依赖通知及时采取行动和做出决定。快速、方便、设计良好的移动仪表板仍然是忙碌的高管们的必备之物。

未来的移动规划将以更加直观、用户友好的功能扩展这些趋势。想想:自动化、对话式协作功能;具有视觉冲击力的仪表板和明确定义的kpi;用户友好的、可定制的小部件,可以使用实时规划数据和性能指标进行刷新。

当我们继续蹑手蹑脚地回到我们心爱的社区和办公室时,我们很快就会更好地理解未来几年的“正常”是什么样子的。然而,有一件事是肯定的:我们彼此合作的方式已经经过了考验,它们比以往任何时候都更加强大……只需要手机应用的一点点“推动”。

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